Ford Introduces New DNA Style Concept Of Evos

The next generation of Ford brand cars worldwide will be given a more upscale look.

Language development of Ford kinetic design will be shown next month at the Frankfurt Motor Show concept car on the Evo.

While the car look more high level, prices will continue to emphasize value, said J Mays, head of global design manufacturer of automobiles.

Mays said the first car to adopt the new styling cues will be announced in four months, probably at the Auto Show in Detroit.

"We have a new generation of customers around the world are fascinated by the technology that sometimes work in a field," said Mays, who spoke last week at a press conference under embargo.

"They also have an insatiable appetite for high quality design. And I do not just high quality design, but the expensive vehicles and products that appear to be rewarding."

Ages concept has four gullwing doors, and it is about length and width of Focus Fusion. The concept is a plug-in hybrid. Evos' suggestions stylng not appear on the Mustang or F-150, which are the regional vehicles, he said.

Mays said the change in style of the Ford brand is based on six pillars: the silhouette of innovation, the perceived effectiveness, the techniques of tongue surface refined graphics, the new face of Ford and an overview of the premium the car

Speaking of graphics techniques, Mays pointed the industry tends to make light of larger modules.

"They were less about technology and more about design and style," said Mays. "We think that has reached its full development. Thus we arrive at the legal minimum height of the headlights and taillights. We will let the technology speak for graphics flagrant opposition to the style."

In terms of the new face of Ford, said Ford will have a future Mays grilled instead of two, found in the current generation of Ford worldwide.

"It makes the car I think a lot more premium because the inverse trapezoid is higher on the grill, giving the car more presence, more status. In total, it makes a more expensive look. "

The concept was created by the design studio of Ford in Cologne, Germany, with the participation of the company's team of global design.