"If he were alive today, Jesus will call it a corporate sponsor? Morgan Spurlock is documentary had not heard before, I never thought gonzo. However, during POM Wonderful this decision: the biggest movie ever sold, his last film the strange dynamic between the film and consumer marketing, Spurlock said he has had intermittent episodes of deep reflection.
He thought capitalism. He thought about the importance of art. He thought about the spiritual importance of personal expression and creative compromise positions are required to take on the world today.
He also discovered that things need not be as bleak as one might imagine. Sale of space on the canvas of creation does not necessarily mean "selling out", he said. It's about finding the right partner for companies to fulfill its vision.
"Jesus would certainly be sponsored by Birkenstock" says Spurlock, the director who shot to fame after exposure to food from McDonalds, Super Size Me "And let's face it, Birkenstock would fit his image of a natural icon land of love. ... But, of course, I prefer Merrell. "
Spurlock smiles when you mention the shoe manufacturer, one of the sponsors who helped to create, edit, and promote the greatest film ever sold, a documentary based on the experience that takes us through the maze of hidden product placement.
After a relatively rare event, which gave some suggestions for the prestige of the title, we first noticed the product placement in the early 1980s, primarily as ET, when the little alien began Wolfing down Reese's Pieces.
Since then it has become one of thousands of millions, and a crucial element of the funding formula for Hollywood. Today, almost every film of the studio system has a product placement agreement, most of which fly in front of the goal without our knowledge.
Spurlock decided it was time to understand how this new system, he threw himself headlong into the pool and financed the film through product placement.
POM Wonderful juice company paid for rights to the title, which makes film Spurlock was the first to have a tag embedded in the name of creation. Clearly it was a risk, but Spurlock said it already borne fruit: POM Wonderful Presents: The Greatest Movie Ever Sold, resulting theaters before heading even frames.
"It's pretty incredible. I think it shows the power of product placement can be," he said.
For Spurlock, a graduate film school and narrator, the deeper purpose behind this project was the cultural consciousness.
"In our culture of the 21st century, how to maintain their creative integrity as an artist? Is it possible to maintain the integrity of all the attention is focused both on the bottom line? These are all questions that I wanted to see, because" in what point you say enough is enough? "he said.
Spurlock says too much complacency in the entertainment world. "If you do not have to ask the questions, you can not get answers, and none asked for product placement."
Today, people are allowing vendors and business interests to define most of the cultural agenda, "Spurlock said. This is not a bad thing, provided you keep an eye on the ball and their creative vision intact.
Spurlock said he understands and accepts the desire of consumers. "We like that. Who does not like it right? Anyone can be seduced by the consumer. You can make life more comfortable." As Spurlock lists several sponsors who have made life better, "he said, there is a way to find a balance between comfort, commerce and creativity.
"I think the movie shows that you can be creative and show integrity by using company money.
"I think the rest is up to really appreciate what makes life meaningful .... things can make you feel good, but you have to do something more for you to go to feel whole. For me, is about making movies with a great team who feel as fulfilled as I do and spend time with my family, "he said." And for my family, mane and tail shampoo ... all the way. "
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