Consumer goods and retail giants are making good use of technology to reach rural areas IndiaFrom combined with low prices on Tablet PC, consumer products and retail sector in India is locked to the technology and applications satisfy the body IndiaFor rural Marico. It uses innovative technology to build their mobile field representatives in the process of acquisition. The company buys large quantities of Safflower (Kardi) of seeds for its flagship product, sunflower oil. Safflower is the source througimports and domestic markets. involves national traditional markets (main) and contract farming initiative Marico. In the process, covering some 80,000 hectares of farmland in seven states expanded.
"For farmers in remote areas, for their implementation was the problem. We wanted a system that not only helps agents find the farmers, but also allows us to control," said Jitendra Mahajan, executive vice president and the chain of head of procurement and development of operations, Maricopa.
Marico IT team developed an application based mobile handsets Nokia 5235-series. The company gave these GPS-enabled phones for 120 of its local representatives, with routes mapped. He has contributed to an agricultural adviser for the exact route and also save time.
Mobile application can receive real-time information to farmers. Images of crops and soil in the camera to monitor the progress of contract farming, seed data and weather conditions. Because the data are available online, but also helps the company analyze and make decisions quickly.
"Previously, the questionnaire relating to the harvest, it would take 10-15 days to deal with an agronomist. But mobile phones, it is much easier. The poll was resolved in 24 hours," adds Mahajan.
Maricopa has also established a management information system (MIS), connecting all of its distributors. "This is based on the reorder level of distribution. It keeps track of inventory for all distributors. If the system detects that the distributor has in stock replenishment, automatically generates a sales order," says Mahajan. The system covered 80 percent of Maricopa dealers.
Meanwhile, Hindustan Unilever Ltd (HUL), experimenting with the Tablet PC in its attempt to increase its reach in rural areas. He was able to reach 500,000 points of sale in a year.
Nitin Paranjape, Managing Director, HUL, said: "We put all people in a computer board. The town's name, its total staff, dealers closest available, if you have a school, hospital, primary care health, all that has been allocated. We used this information to determine if the people before us.
For starters, PUH thinking of expanding its network of distributors. Already used the Shakti Amma channel to reach rural markets. But to increase the penetration, the company focused on male family members. Shaktiman called, these dealers have bikes to improve their range of coverage.
"The next part, how to check if Shaktimaan has done its job. We have equipped our sales force in rural areas with mobile phones. Expansion Shakti, the role of Shaktiman, to introduce a monitoring mechanism to ensure Shaktiman slightly, van reducing coverage of some of these villages by distributors in place, all these began with the digitization of the entire country, "Paranjape said.
However, the task of implementing the technology over its supply chain. Future Supply Chain Solutions, a subsidiary, offers a comprehensive approach to meet the Group's extensive supply chain and / or offers and selected business partners. The team currently oversees the operation of an existing fleet of over 600 specialized trucks increased from established regional and national carriers, most of which are now equipped with GPS receivers.
For Future Group, the largest retailer in India with over 1,000 stores across India, is one of the greatest challenge to the right inventory at the store right.
To minimize errors, has an established system for lighting. This technology is used for classification, where the packaging of articles is directed to a packaging area and placed in the light of the packages of each shop is preparing an assigned location. "The system is useful if you have a collection unit level. We use this system for the apparel," said Ravikant P, planning for capital projects, the Group's future.
Futures Group, which began a year ago to use the system to use it for six distribution centers. Each of these centers can take care of 30-50 stores. "That's why we tried this technique is an extension of the shops. Take the hand picking and selection is possible if you have three or four stores, but when you expand the system becomes inefficient. Since the system is a semi-automatic and the process is assisted by light, almost idiot-proof. We have seen almost 99 per cent accuracy of administration, "he said.
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